About Wanderlist
Wanderlist is a new branded content travel series that delivers a powerful gateway to the most affluent city in the world and its travellers.
As travel is now fully back on the agenda with UK travellers taking over 9 million trips per month in 2022, Wanderlist will showcase the latest travel trends, destinations and services with an editorial-style format that will create inspiration and drive sales.
In addition to being woven into the feature, travel partners will also benefit from extended brand reach through trailers, print and social media.
BUILD AWARENESS
Build brand awareness to the affluent 25-44 London market.
MAXIMISE COVERAGE
London Live reaches 3.1million adults per month 59% ABC1, 26% AB.
PROMOTIONAL REACH
Extend the reach of your message and brand
through inclusive social and digital coverage.
DRIVE SALES
A direct call to action to request further
information and to make bookings.
VALUE EXCHANGE
TV coverage that delivers four times the value of
investment with affordable entry level packages.
GROW ASSETS
Increase the assets in your marketing toolkit
with new and engaging rich media content.
THE POWER OF TV
In today’s media landscape, TV is still the most effective brand builder and driver of sales across all communication channels.
However, for many, TV has been out of reach due to high entry media and creative costs. This combined with the message limitations of a 30-second commercial has been a barrier to entry to utilise this powerful media platform.
Wanderlist offers travel brands the benefits of editorial-style TV coverage within a 30-minute programme through branded content and product placement at affordable rates.
TV drives twice as much direct response than any other form of communication
TV drives 51% of all marketing conversations
TV acts as a multiplier for all other forms of communication
Our London Audience
As London’s only dedicated TV channel, London Live has created a highly engaged multi-cultural loyal audience of 3.1 million viewers.
In fact London Live delivers more London viewers than:
SKY Living, SKY News, ITV Breakfast, Sky Sports Main Event, The Discovery Channel, Bloomberg, CNN, CNBC, FOX, Yesterday and itvBe.
London Live also reaches more Londoners than Capital FM, Heart FM, Magic, Kiss, Absolute and Smooth FM.
On social media London Live reaches 96k on Facebook, 65k on Twitter, 32.7k on Instagram and 20.9k on You Tube.
PROMOTIONAL PACKAGES
Launching in 2024, Promotional Packages are now available for travel partners ranging from brand association and product placement, through to destination / brand ownership of a whole programme, or a series of programmes.
EPISODE OWNERSHIP
Ownership of a 30-minute programme, broadcast 3 times on London Live plus coverage in The Evening Standard and on social platforms
SERIES OWNERSHIP
The same range of benefits as the Programme Ownership package, but available for 3 consecutive episodes, for destinations that require that a ‘deep dive’ into the wealth of activities and experiences available.
PRODUCT PLACEMENT/ BRAND ASSOCIATION
A wide range of options are available to fit your budget and market for product placement ro brand association, to match a specific destination.